Vidinge Grönt in Skåne was founded by the Nordmark family, who bring with them six generations of farming experience. When they launched their new range of meal salads, we were commissioned to create the design for the labels - the start of our collaboration.
Clear communication to inspire greener choices
To introduce the salads in ICA stores, we developed a campaign with a clear and playful concept - "A greener meal". It gives Vidinge a unified identity with great opportunities to inspire variation and new taste experiences.
We have further developed Vidinge's digital presence by updating their website and creating imagery that makes both the company and the products more personal and recognizable. In addition, we support them with ongoing PR and social media marketing.
Vidinge's ambition is to double the consumption of vegetables in Scandinavia. Our mission is to help them get there.
