Vidinges and our
common goal
We were asked to develop a campaign to launch the salads in ICA stores. An intense project that led to the development of a new communicative concept - "A greener goal" - that provides a clear identity with playful variations.
We have updated Vidinge's website based on the concept and given the company and their products a more personal and recognizable imagery. We also help them with PR and social media marketing.
Vidinge's clear green goal is to double the consumption of vegetables in Scandinavia. Our goal is to help them do that.
